Mr.Ajit Kasar

Head, Exhibition

Ajit Kasar Work Experience Overall experience of 25 years+ in sales & marketing profile at,

  • Marico Ltd (Parachute & Saffola) worked as frontline sales & brand activation executive.

  • John Keells foods (Srilankan Conglomerate) worked as Regional Sales Manager

  • Gadre Marine (Frozen Seafood) worked as National Sales Head

  • Kamani Oils (RISO Brand)worked as Modern Trade Head

  • Kikkoman Corporation (Japanese Soya Sauce Giant) worked as Country Sales Manager

  • Asahi Kasei (Japanese Cling Film) worked as Marketing Manager Consultancy Services

  • Providing consultancy services from Mid-2016, which includes Distribution Channel set up, Product launch in Organised Retail, Traditional Trade and Online Portals.

  • Importer Search for any Imported food products.

  • Overall management of their Sales , Team’s review, Market visits, Meeting with Modern Trade Category Teams.

  • Brand Activation Program – Designing and implementation of entire BTL activation to increase the brand awareness, trial generation and to have sustainable growth.

  • Training and support for the concerned sales & marketing team.

  • Current Projects Rishta Food Products Pvt Ltd, Bhuvaneshwar – August 2016 till 2019. Helped them in launching “RISHTA” Fresh Idli Dosa Batter Brand in modern retail in Delhi NCR region. After doing immense wet sampling demonstrations and other trial generation activities, Brand presence and its acceptance levelhas gone up in Delhi NCR market.

  • Mawana Foods Pvt Ltd. USHA Appliance Group, Gurgaon – April 2017 to May 2018. Launched their edible oil range under the brand name of “PANGHAT” in Modern Retail format at Walmart - Best Price, METRO CNC and Reliance CNC. Also developing their presence in the Traditional Trade in Delhi NCR region to begin and later on PAN India level.

  • Umang Dairy – New Delhi Filling the distribution gaps in Modern Retails such as Walmart, Metro CNC, Reliance B2B Planning and Execution of Brand Activation Plan with their marketing team to increase their brand presence and its acceptance. Few more Like Qwikpik Technologies Pvt ltd, Supa Corn, etc.